6 Tips to Write Stellar Product Descriptions That Boost Conversions
Product descriptions are necessary for your sales funnel. Online shopping doesn’t allow users to have a real buying experience. As a result, store owners have to put in extra effort to prove that their product is a good fit for consumers.
But most of them only describe their product features, and hence, they ruin the description.
A creative product description results in lower bounce rates plus better conversion rates.
Are you struggling with your product descriptions too?
If yes then, read till the end to find out how to write stellar product descriptions. Now, without wasting further time, let’s get started.
The General Rule
The ideal goal is to help clients with relevant information about a product.
A product description should encourage the prospects to invest in your service.
The general rule is your descriptions should provide answers to the following questions:
- “What problem is your product solving?”
- “How the buyer gets benefited from using this product?”
- “What differs your product from the others?”
1. Understand Your Audience
If you want to write a winning description, then the first step is to understand your audience.
This helps you to know how to write and arrange your content from a client’s perspective. The tone and vocabulary depends on the type of audience you’re writing for.
For example, if you run a store about medicine, you should keep your tone professional.
Before writing, imagine yourself as the buyer. Find out the best words and phrases that your target audience uses.
2. Focus on Emotional Needs
The next thing is to focus on the emotional needs of prospects.
Find out what emotional point your product solves? After that, state the problem in your product description.
This way, you remind users about the issues they are facing and the solution to all those problems.
3. Focus on Search Engine Optimization
While writing your description, you can also get benefited from SEO.
The procedure is to carry out extensive keyword research. This helps you to target relevant keywords for a particular product.
Here are a few tips to optimize your product descriptions for SEO:
- Include your focus keywords in headings
- Do not write for search engines; write for users
- Find out good LSI keywords and insert them in the description
- Optimize the images and meta description for your main keyword
- Avoid keyword stuffing
4. Provide Proof for your Product
Writing the benefits and problem-solving nature of your product in description is useless.
Unless you provide evidence that helps your product stand out from the competition.
The main idea is to give your readers an impression that something is special about your service. If you don’t have any proof, you can quote a customer testimonial to show what people think about your offer.
5. Use Power Words & Avoid Cliches
Copywriters pay attention to power words because they make your description better.
Customers generally ignore cliches such as “excellent quality,” “best product in the market,” etc.
So instead of using these statements, try to become more specific. Instead of praising the whole product, try to focus on a single feature. For example, if you are selling display monitors, go for a specific feature such as the refresh rate.
Certain words deliver a strong emotional effect in the description. But this doesn’t mean that you should overuse them.
6. Use an Eye-catchy design
Format your product descriptions in an eye-catchy design to make them more readable. Don’t throw piles of text in front of your clients.
Here’s how you can make your product descriptions more organized:
- Use headlines
- Insert bullet points to highlight product benefits
- Use white spaces
- Use bold and italic texts to highlight specific things.
These were the six tips to write stellar product descriptions that boost conversions.
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