Marketing Psychology: 5 Key Principles That Influence Consumer’s Behavior

Principles used by Savvy Marketers for successful marketing campaigns

Photo by Bret Kavanaugh on Unsplash

1. The Anchoring Effect

2. Loss Aversion Effect

3. Social Proof

4. Scarcity (The Psychology of Unavailability)

5. Reciprocity

If you are not paying for it, youre not the customer; youre the product being sold.


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